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Website Not Getting Any Traffic? Here's Why

You can have the coolest products and fanciest website. If a customer can't find it, you're pretty much dead in the water. If you aren't getting much traffic, the culprit is likely poorly executed SEO (Search Engine Optimization). It really matters, since the majority of customers start their search for purchases online.


A good place to start learning about SEO is the internet. Search the term to learn what it is exactly, the importance of keyword choices, and the dos and don'ts. Did you know using very common keywords can actually hurt you more than help you. In the case of keywords, it's more about uniqueness than popularity. That's where long-tail keywords come in. Customers that are closer to actually making a purchase usually search by phrase instead of a single word because they know exactly what they want and want to weed out all the generics. For example, instead of searching for socks, they would search for black ankle socks. So for your keyword, you would use the latter.


Another way to use keywords is to incorporate keywords into the file names of your photos. It's quick, easy, simple, and effective.


Check out these quick tips.

What are backlinks? Simply put, they are links that connect one website to another. Let's say you go to a site to find a coupon code then you click on it and it takes you to the retailer's site, that's a backlink. Backlinks are a great way to get traffic without having to do anything.

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